Levelise: Transforming the pitch and exploring future opportunities

Published: 20 August 2019

Introduction

Domestic batteries help consumers optimise solar PV-generated power in their homes and earn income by selling their excess energy back to the grid. However, the upfront battery cost is high, and the payback period is long. As a result, take-up has been slow.

Levelise has developed an innovative home energy management system that links domestic battery systems. It uses advanced algorithmic controls to combine capacity into what’s known as a virtual power plant, which aims to boost the income customers can earn by selling energy to the grid – making batteries economically viable.

Energy Systems Catapult is assisting Levelise through our Innovator Support Platform, which helps SMEs in the energy space overcome barriers that prevent products and services from reaching the market at scale.

The Challenge

Overcoming resource limitations to reach a bigger market: With its team of hardware and software engineers, data scientists and renewable energy specialists, Levelise already had a robust technical foundation and clear vision. However, virtual power plants are complex, cutting across systems integration, energy trading and consumer engagement models.

In addition to this broad expertise, Levelise needed expertise to move to the next stage of development and expand its market.

The Solution

By being selected to take part in the Catapult’s Innovator Support Platform, Levelise was able to acquire valuable skills their business lacked, particularly on how to tailor the proposition to their target market. The Catapult was also able to scope out future scenarios, upcoming trends, and advise on what our business should be focused on in the long-term.

Levelise is now working with our Consumer Insight team to explore domestic energy service propositions. They’re evaluating consumer acceptance of novel energy services, including validating the approach within our Living Lab.

Levelise are also utilising the Catapult’s expertise in market analysis, both domestically and globally. Our partner Delta EE are assisting by delivering a current and forward-looking landscape view of energy suppliers and their position within the market, helping to identify prospective partners Levelise can target overseas.

The Impact

Through the ISP, Energy Systems Catapult changed the way Levelise pitches to its customers. The meticulous scrutiny and testing with focus groups delivered by the Consumer Insight team enabled Levelise to develop a far more refined proposition.

“Our concept is a complex one that requires a lot of explanation,” according to Josh Robson-Hemmings, Chief Engineer and Co-Founder at Levelise, “The Catapult is really good at finding ways to convey the message in a way that the customer understands.”

Horizon scanning has highlighted opportunities for future service development and market timing, including related to the rise of cooling during hot summers. Levelise now has a solid understanding value streams and barriers to entry. The Levelise is also evaluating German and Australian expansion opportunities based on our advice, with seven potential partners identified.

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