We assessed consumer perceptions, the commercial viability, and the potential benefit to the system of allowing multiple energy suppliers per home

The “secondary supplier” model may be a particularly effective way to balance innovation with protection and unlock additional flexibility in the system. Better-targeted regulation would ensure protections match actual risks, supporting innovation without compromising consumer safety.

We also aimed to demonstrate the value of testing policy and regulatory changes with consumers in a safe space such as the Catapult’s Living Lab/WESA, to facilitate and de-risk Net Zero innovation.

Our approach included consumer research, modelling, and business model analysis

We ran consumer interviews with Living Lab EV owners, using simulated energy bills created from their real EV charging and smart meter data to represent secondary supplier propositions. We also assessed the commercial viability and feasibility of the secondary supplier model and the potential increase in flexibility that it could provide to the energy system.

Key findings:

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Living Lab Policy Trial: exploring the secondary supplier model

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Breaking the one supplier rule

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