Evergreen Smart Power: Identifying new product and revenue streams
Digital services and platforms are critical to unlocking value from decentralisation, maximising the use of renewables and enabling more efficient operation of the whole energy system.Evergreen Smart Power is developing domestic virtual power plants to help consumers benefit from their electric vehicles providing the flexibility to balance a decarbonised grid.
Energy Systems Catapult is offering expertise in Consumer Insight and domestic energy services, scoping the competitor landscape and assessing partnering opportunities.
Managing increasing electricity demand, driven by decarbonisation of transport and heat is critical challenge facing the transformation of the energy system.
Accessing flexibility behind the meter using digital services and platforms are critical to unlocking value from decentralised assets – such as solar and batteries – to enable more efficient operation of the whole energy system at least cost by minimising peak demand by shifting loads away from peak periods.
Manchester-based Evergreen Smart Power are an innovative Virtual Power Plant (VPP) business, aggregating and controlling domestic energy loads resulting from the decarbonisation of transport and heating to suit specific customer, market, generation and grid conditions.
Evergreen’s solution for electric vehicles (EVs) can respond to grid conditions, to spread charging over off-peak hours, reducing the 7kW load of chargers that would otherwise put strain on the network at peak times, while ensuring that EVs are sufficiently charged when needed. The solution also optimises other loads, such as heat pumps and electric heaters.
Evergreen’s Smart Power solution enables:
- Consumers to gain maximum benefit from energy generation, storage and consumption;
- Access the flexibility around domestic loads to address the challenges faced by the industry for the mutual benefit of energy stakeholders, domestic users and society.
However, VPPs are complex, cutting across systems integration, energy trading and consumer engagement models, as well as the need to work with District Network Operators and EV manufacturers. So to overcome resource limitations and explore wider opportunities in the market, Evergreen needed additional expertise.
Energy Systems Catapult is home to the Energy Launchpad, which provides carefully selected innovators with tailored business incubation and acceleration support to help address barriers to growth, de-risk innovation, scale-up the business and secure investment.
Selected as part in the first intake of the Energy Launchpad, Evergreen Smart Power was able to access value-added expertise and skills in which many start-up business struggle for resource.
Tailored support for selected SMEs utilising the Catapult assets and capabilities, and delivery partner offerings, such as business model development, energy system integration assessment, consumer insights guidance, digital fitness, market testing and validation, investor readiness, specialist advice, as well as identification for Acceleration support.
The Energy Launchpad focused on helping Evergreen develop their future roadmap through competitive landscaping, consumer insights/trial and detailed business model analysis.
- Evergreen worked with Delivery Support Network partner Gemserv on Competitor Landscaping to identify competitors, key strengths and potential blind spots to help refine their target market and strategy (which informed their next work package: Business Modelling).
- We then explored their Value Proposition with our Business Model Innovation team to help Evergreen develop their business model using insights from Competitive Landscaping work. This examined alternative target markets and revenue streams. Outputs were developed to be used for pitches to future investors.
Incubation support from Energy Launchpad helped Evergreen Smart Power with a follow-on project called Flexibly-Responsive Energy Delivery (FRED). Our Consumer Insight team are continuing support by testing and refining the main FRED proposition with 50-100 consumers.
Evergreen Smart Power Co-Founder Andy McKay said: “This has been a high level exercise that’s allowed us to: break down the key areas of focus, identify new product and revenue streams. In the short term this means that we now know the three minimum viable products and services that we want to offer.
“Prior to this piece of work we had one main product. In effect this has identified two new product variants that address innovative opportunities and other areas that will move quicker than our long term market. This will translate into 3 separate platforms requiring separate teams (one or more that could be outsourced).
As a result of their work with the Energy Launchpad, Evergreen has said they are more likely to spend more money on R&D in the future.
McKay said: “The Energy Launchpad activity has been used to provide rigour and external review for the short, medium and long term focus. It’s allowed us to ensure that other industry experts have validated our focus and helped crystallised the market opportunities that we’re seeking external funding for. It’s been a very useful exercise that’s clarified what we want to do and when. It’s also produced material that we’ll use to support (efforts to) raise funding.
“The Energy Systems Catapult’s Energy Launchpad has allowed us to tap into a wide range of energy sector industry expertise with a support package tailored to our specific needs. It’s an opportunity every energy start-up would benefit from.”