Independent consumer experts helping innovators – large and small – see beyond what people say to understand what they do

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Putting consumers at the heart of the Net Zero energy transition

People are different, especially when it comes to energy. They want different things and do different things to get what they want. Our consumer experts use technology and experts technique to see beyond what people say to understand what they do

We work with energy companies and product manufacturers, government and local authorities, consumer advocates and cutting edge innovators to ensure people are at the heart of the Net Zero transition.

Energy Systems Catapult supports businesses to flourish by helping design and test innovative service propositions and business models with real consumers.

We also support local places in gaining the support of local people, so they can take real action on the climate emergency.

And we work with businesses, policy-makers, regulators and consumer champions to ensure inclusion and protection for the most vulnerable as we transform the economy to achieve net zero.


Understanding consumers is vital to designing better products and services. We can help you gather consumer data that persuades investors and policy makers. Offering a blends of qualitative and quantitative research, our Home Truths panel, and growing multi-client studies co-funded by innovators.


We can help you design services, including a testable prototype with systems, processes and a user experience (UX) that is intuitive to learn and delightful to use – supported by business model tools to optimise the commercial logic and make better business decisions.


Enabling innovators to rapidly market test product and service innovations with focus groups or trials in a real-world Living Lab of over 250 homes, with consumer experts and data scientists

What we offer

Energy Systems Catapult combines cutting-edge data science, user-experience design thinking and in-depth consumer research.

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How to work with us

Energy Systems Catapult offers technical, commercial and policy expertise to drive Net Zero innovation across the whole energy system.

We are not-for-profit, independent and technology-agnostic – building a trusted track record of delivering thought leadership, collaborative R&D and commercial commissions – so are uniquely placed to take on the challenges that others cannot tackle.

We use our grant-funding to develop capabilities, tools and labs – from world-class Net Zero modelling and cutting-edge systems engineering, through to digital and data science and real-world innovation trials that drive start-ups to success.

Supporting, convening and advising government, academia, industry, local/regional authorities, investors and SMEs to create new markets that unleash innovation and define the pathway to Net Zero.

Collaborate with us

We work with partners from the public and private sectors to secure funding and collectively deliver the thought leadership and innovation projects that tackle the hardest challenges in the way to Net Zero.

Commission us

We offer technical, commercial and policy expertise through our independent evidence and insights to identify and deliver Net Zero innovation priorities. Then actively support clients to develop actionable plans for implementation.

Case Studies

Digital Prototyping and Living Lab: Heat-as-a-Service

Bristol Energy became the first energy supplier in the UK to trial selling ‘Heat-as-a-Service’ (HaaS).

Instead of purchasing units of energy (kWh), HaaS allows consumers to buy hours of warmth for a price that is tailored to their specific home and lifestyle using data from their own sensors and smart heating controls.

HaaS could provide a powerful proposition to switch consumers to low carbon heating and create opportunities for entirely new business models and policy options.

Energy Systems Catapult helped Bristol Energy design and trial a HaaS offering with consumers in our Living Lab of real-world homes:

  • Designing a HaaS offering for Bristol Energy using data from homes in the Living Lab to give consumers improved control over comfort and cost.
  • The trial allowed Bristol Energy to test an innovative business model with services offered as either pay-as-you-go or for fixed monthly prices, that included the option of low carbon retrofit bundled into the price.
  • The project helped Bristol Energy attract new customers and switch them to their HaaS offer.
  • Nine out of ten new customers continue to use HaaS (the 10% that didn’t were too late to the offer), with half opting to include low carbon retrofit.
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Consumer Insight supported Evergreen Smart Power on a project testing flexibility using EV smart charging and smart hot water storage in 250 homes.

Get in touch

Helping innovators to research, design and test innovative products, services and business models with consumers.

Contact us

Get in touch

Working with Government, local authorities, regulators and consumer advocates to tackle the hardest challenges on the way to Net Zero.

Contact us

Want to know more?

Find out more about how Energy Systems Catapult can help you and your teams